The 2 a.m. RFQ
An RFQ lands at 02:14. Your competitor's desk opens at 09:30. So does yours — but your quote went out at 02:29.
The desk reads the request, prices it on your rates, drafts the reply, and holds it at the gate. Whoever is on approval duty taps once from their phone. First accurate quote wins the shipment — before the other desks have had coffee.